The Company


Raforninn ehf, with its roots in medical imaging equipment service and testing, and The Phantom Laboratory, a manufacturer of medical imaging phantoms, realized that by working together they could offer the medical imaging community QA processing tools and support through an online service.

The concept became a reality in 2006 when The Phantom Laboratory saw the need to process the data obtained from the Magphan® Quantitative Imaging, or ADNI (Alzheimer’s Disease Neuroimaging Initiative), phantom. The phantom and software was designed by world renowned MRI physicist Richard Mallozzi, Ph.D.. The ADNI phantom and processing algorithm was developed to evaluate the spatial characteristics of MR scanners. The system provides standardized tracking of the spatial fidelity of MRI systems based on the ADNI algorithm. Image Owl’s first priority was to provide a reliable, easy to use, cost-effective service.

Since numerous groups want to apply the methodology used in this study, there is a need for a system of standardized tracking of the spatial fidelity of MRI systems based on the ADNI algorithm. Image Owl’s first priority was to provide such a reliable, cost-effective service.

The next project was designed to provide Catphan® customers with detailed CT and CBCT performance testing and reports based on their phantom images. Image Owl developed the Catphan® QA service with physicist David Goodenough, Ph.D., a pioneer in the field of CT scanner performance measurements, to ensure the scientific validity of the service and reported results. The service measures CT and CBCT scanner imaging performance using DICOM images of Catphan® phantoms, world renowned for their precision and integrity.

The most recent cloud QA solution was developed to provide radiation oncology physicists and therapists with a comprehensive,  easy to use Quality Assurance (QA) program based on national and international standards. Under the direction of Todd Pawlicki Ph.D. a thought leader and published authority on radiation therapy QA, Image Owl developed a state of the art QA solution for the therapy community leveraging their cloud and automation experience. The result is a comprehensive, template driven QA solution with an integrated database and data analysis software (SPC).



The Team

The Image Owl team has diverse backgrounds from all sides of medical imaging, radiation oncology, and cloud-database technology fields. The team is united by a common passion for the value of high-level quality assurance and a desire to move the medical imaging and radiation oncology QA fields beyond data gathering and measurement to supporting better clinical decisions and patient outcomes.


Management Team


Geoffrey Dalbow

President and Chief Executive Officer

Geoffrey is a proven executive and healthcare technology innovator with extensive experience in the commercialization and development of imaging and QA solutions. Through the application and optimization of emerging technologies, he has delivered solutions that improved health care quality, safety, and efficiencies, while reducing the cost of care.

Geoffrey comes to the Owl Services from CMS, Roper Industries where he was recently employed as the CTO and Director of Business Development. Prior to Roper, Geoffrey was the Director of Research and Development for Philips Medical Systems, CTO for R2 Technologies where he directed the research and development of medical solutions for computer-aided detection and diagnosis of cancer, and held several leadership positions with Varian Medical Systems.

Geoffrey’s wealth of imaging and product development expertise provides the leadership needed to build the company’s innovative development and growth platform.


Richard Mallozzi, Ph.D.

Chief Technical Officer

Richard is a physicist with extensive experience in MRI systems, applications, physics, and engineering. Richard earned an A.B. in Physics from Harvard University, and a Ph.D. in Physics from University of California at Berkeley in 1998, where he studied high-temperature superconductivity. After graduating from U.C. Berkeley, Richard joined GE Global Research as a Magnetic Resonance Scientist, where he worked on diverse projects ranging from MRI acoustic noise reduction, interventional MRI, gradient and RF coil development, and applications of MRI to neuroimaging.

While at GE Global Research, Richard collaborated with the Phantom Laboratory and GE scientist Daniel Blezek to develop the phantom and analysis technique that formed the basis of the control method. Richard joined ONI Medical Systems in 2007, where he helped develop the first high-field (1.5 Tesla) commercial extremity MRI system.

Richard joined Phantom Laboratory and Image Owl in 2014, where he works on a variety of physics and application issues pertinent to medical imaging.


Joshua Levy

Chief Operating Officer

Josh has extensive experience with phantom design and manufacturing.  After working in the medical imaging phantom field for over ten years he started The Phantom Laboratory, Incorporated in 1989. Along with management of the company, Josh has worked with renowned scientists and physicists in the development of numerous phantoms used in the medical imaging and radiation field.  Along with several patented designs developed for The Phantom Laboratory, he has also developed a host of custom phantoms used by scientists and engineers in research and development areas. Josh also has developed a number of OEM phantoms, manufactured by The Phantom Laboratory, for multiple medical equipment manufactures.

Josh, along with his partners, seeing the value and need for cloud-based quality and image processing services, founded Image Owl in 2006.



Advisory Board


David Goodenough, Ph.D.

CT Physicist

First Studying Radiation Therapy Physics (Radiological Physics) with two of the grandfathers of Medical Physics, Professors Lester Skaggs and Larry Lanzel, David went on to work in the emerging fields of Radiological Image Analysis working under his Ph.D. Thesis Advisor, Kurt Rossman and Lee Lusted, MD leading to his thesis on the use of ROC Analysis for medical imaging. He was awarded his Doctorate in Medical Physics from University of Chicago 1972, where he then served on the faculty of the Radiology Department working with Kunio Doi, Charles Metz, and other distinguished faculty at the Center for Radiological Image Analysis.

He subsequently moved on the faculty of The Johns Hopkins University Department of Radiology working in Radiology and Nuclear Medicine with Henry Wagner and other colleagues.  He was recruited to the George Washington University in 1975 to become the Director of the Division of Radiation Physics. He served as a tenured Professor of Radiology at the GWU and became Co-Director of the Institute for Medical Imaging and Image Analysis before being awarded Emeritus rank in 2010.  While at George Washington University Medical School, David pioneered many methods in the field of CT Image Quality measurement with his work on one of the original EMI CT scanners. At the end of the 1970′s, he developed the first Catphan® phantom and has been the scientific driver for the six generations of phantoms that have followed. In 1984 David took a sabbatical year in Europe to study MR imaging resulting in additional test phantom development in the field of MRI.  David also developed the first comprehensive automated CT QA measurement software for CT and MRI and worked as a consultant to The Phantom Laboratory in the fields of Medical Imaging including CT, MRI, PET, SPECT.

Along with a wide array of papers, presentations, and courses, David has been involved with extensive medical imaging testing providing him with a truly practical knowledge complementing his scientific knowledge.


Smári Kristinsson

Web Application Advisor

Smári has comprehensive experience in managing medical imaging engineering services. He created Raförninn in 1984 with a portfolio of service offerings including consulting for deployment of new medical technologies and comprehensive service agreements focused on long-term customer relationships.

Smári has enjoyed the privilege of working with well-known scientists in various fields of medicine, physics, and engineering. The Raförninn customer and collaboration list include The Children’s Hospital of Philadelphia, UC Davis MIND Institute, The Icelandic Heart Association, The Icelandic Cancer Society, The PATH Malaria Vaccine Initiative (MVI), The IRIS, and The Phantom laboratory.

Smári has also participated in international development projects. Starting in the year 2000, with a focus on reaching out to the end user of engineering services, Smári lead the design and deployment of web-based solutions to collect and manage service and QA data. This laid the foundation for some of today’s cloud-based Owl services.





Matt Whitaker, B.Sc.(I.E.), MBA

VP Engineering

Matt holds a B.Sc. in Industrial Engineering from the University of Manitoba and an MBA from the University of Colorado, Colorado Springs.

Matt has been involved in engineering, management, and QA for a wide variety of industries. For the last 18 years, Matt has been involved in product development for radiotherapy QA software and has a passion for introducing modern industrial QA techniques into the field.

He has co-authored several peer-reviewed papers on radiotherapy QA topics and holds a number of patents in image processing and QA measurement and evaluation techniques.


Erica Kirkbride

Senior Software Developer

Erica holds a Bachelors degree in Computer Engineering and a Masters degree in Computer Science, both from the University of Colorado. She focused on overlapping Psychology with Computer Science by architecting a web-based system to increase users’ knowledge and self-efficacy, leading to a more full recovery from PTSD.

Erica has advanced experience in full-stack web applications development and process. She has held both leadership and development positions in a vast range of industries including psychology, university research, game development, content management systems, and data security. She is excited to continue her education and apply her knowledge in the medical industry with the Image Owl team.


Sigurbjörn Jónsson

Software Engineer

Sigurbjörn holds a B.Sc. in Software Engineering from the University of Iceland. He is a full-stack developer who started working with Image Owl in 2015. His duties concentrate on the development of Image Owl's web-based Total QA system.

Sigurbjörn continues to educate himself as he's working on earning a masters degree in Digital Media engineering from the Technical University of Denmark to strengthen his user experience and data science skills.





Ariel Epstein Dickson

Director of Operations

Ariel holds Bachelor degrees in Biology and Music and completed a Master of Music degree. She began working for The Phantom Laboratory on the phantom production side in 2005. Ariel started ISO quality system and regulation training in 2006 and in April 2007, became the Quality Systems Manager for The Phantom Laboratory.

While maintaining her duties at The Phantom Laboratory, Ariel joined Image Owl in 2007 managing customer services and developing the quality system. She has continued to educate herself on the ever-changing medical device regulations and the dynamic field of medical imaging.



Sales and Marketing


Jeffrey Catinella

Director of Sales & Marketing

Jeff has been a successful healthcare executive in the radiation oncology and information technology market for over 25 years. He has held multiple leadership positions at Siemens Ultrasound, Siemens Oncology and Varian Medical Systems. 

During his career, Jeff earned a solid reputation for customer service and industry knowledge. He made it his mission to become an integral part of his customers decision making team. His customer focused approach generated in excess of $225 million dollars in business.

Jeff joined Image Owl in 2019. His focus at Image Owl is on increasing value for our customers while building a top-tier sales organization for the future growth of the company.


Applications and Physics Support


David Kirkaldie

Director of Customer Service and Support

David Kirkaldie holds a B.S. in Business and has extensive experience building customer support teams from the ground up; creating the infrastructure and processes to make his teams successful. David started in field service and worked his way up through every role, from technical support to management which gives him a unique perspective.

He believes that every customer interaction and process should have a system in place to ensure that customers feel confident that they will be taken care of and their problems resolved. There is no single path to the best customer service, teams need to be given the mentoring and tools to tailor every customer experience to the unique needs of the customer and situation.  

David joined Image Owl in 2018 because he was searching for a job where he could make a difference. David has seen how cancer can unravel lives, so he is excited to help in the fight against cancer however he can. When David is not at work he can be found enjoying live music or exploring trails with his dog.


Austin Healy

Physicist Technical Support

Austin holds an MS in Physics and after graduation, he worked in Astrophysics and taught undergraduate courses at Manhattanville College. In 2003 he began work with The Phantom Laboratory developing new software and improving the IT infrastructure. As he gained knowledge of Medical Physics he expanded his duties to include materials research, product development, and customer support.

While maintaining his duties at The Phantom Laboratory, Austin joined Image Owl at its creation in 2006. He works on product development and provides technical customer support for all Image Owl services.